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Privacy Policy

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Privacy Policy: What Happens Now


What Happens Now, LLC ("WHN") has created this Privacy Policy to demonstrate our commitment to the privacy of our users and subscribers. It discloses information gathering and dissemination practices for WHN's website, whathappensnow.com (the "Site"). WHN may change, add to, or remove all or any portion of its policy at any time, but if we do so, we will post such changes on this page.

We may collect certain personal information from you to help customize Site content or otherwise enhance your experience; to prepopulate certain forms or other requests; or in some cases to gather and review user information and demographics, or to provide you with new features, services or products we think you might be interested in. You will always have the ability to opt out of e-mail solicitations (See the Opt Out section of this policy).

Subscriber Security

Subscribers are responsible for maintaining the confidentiality of their ID and password. WHN will not intentionally share a subscriber's ID or password with any third party (we will email a subscriber the subscriber's ID or password upon request, but only to the subscriber's preidentified email address). Subscribers are responsible for updating their e-mail address, and for notifying WHN of any known or suspected unauthorized use(s) of the subscriber's ID, or any known or suspected breach of security, including loss, theft, or unauthorized disclosure of the subscriber's ID or password.

Use of IP Addresses

We use your internet service provider's or web e-mail IP address to help diagnose problems with our server; to administer various features of our Site; and to gather broad demographic information such as the name of your Internet service provider and its geographic location.

"Cookie" Use

WHN uses "Cookies" (a small data file transferred by a website to your computer's memory or hard drive) when you use our Site; order subscriptions for Services; or make other purchases or respond to requests for personalized information. Accepting the cookies used on the Site does not give us access to your personal information, but we may use cookies to identify your computer. Cookies are typically classified as either "session" cookies or "permanent" cookies.

"Session" cookies do not stay on your computer after you leave the Site or close your browser. Temporary cookies serve to identify the user during each individual visit to the site ("session") and are temporarily stored in the user's browser throughout the course of each individual session. They are used to facilitate online transactions, personalization and registration services. For example, cookies can keep track of what you have selected to order as you continue to use the Site, and allow you to enter your password only once on any Site pages where a login is required.

"Permanent" cookies are those that remain on your computer. These cookies are used for internal reporting and statistical purposes. This information is gathered at an aggregate level and no individual user or computer is identified. WHN does not and will not use cookies to retrieve data from your hard drive or to obtain your e-mail address or other personal information. The aggregate information collected permits us to analyze Site traffic patterns, which can enable us over time to provide a better user experience by improving content or personalization and making it easier to use. "Permanent" cookies can be manually removed by the user.

In the future, we may use cookies to display random advertising and/or for Site personalization and marketing (by allowing us to recommend products that will hopefully be of interest to you). If we do, we will post appropriate information on this page.

Most browsers automatically accept cookies by default, but you can usually refuse cookies or selectively accept certain cookies by adjusting the preferences in your browser. If you turn off cookies, there may be some features of the Site that will not be available to you and some Site pages may not display properly.

"Cookies" do not pose a threat to your computer, your web browser or software installed on your system. They do not contain viruses, and the information provided is not used beyond the general administration our ad management software.

Information gathered through the use of "cookies" is stored in limited access services and is subject to other reasonable means to protect it. Such information not sold or provided to vendors, direct mail concerns, email list services, etc.

WHN does not and cannot control the use of "cookies" by sites linked to the Site or to vendor(s) sites that have purchased banner advertisements. WHN is not responsible for the privacy practices or the content of such sites.

Online Subscriptions and Surveys

We may ask users to provide contact information (i.e., email address, phone number, contact person), unique identifiers (i.e., subscriber ID number, password), and/or financial information from prospective or current subscribers (i.e., credit card account information). Subscriber information is used to process and send order(s); bill credit cards; and to contact the subscriber or other user when necessary.

When you subscribe to a Service or make a purchase from the Site, the personal information you provide us with is protected using SSL encryption, which protects sensitive data transmissions from your computer to our website. With SSL encryption, the information you enter when you subscribe or make a purchase is encrypted at your browser, then sent over the Internet in encrypted form, and finally de-encrypted when it reaches the Site server. As a Site visitor, you should be able to see when the SSL encryption is active by the "padlock" icon at the bottom of your browser's window.

Online Surveys

From time to time, we conduct online surveys, which ask visitors for voluntary information on various topics of interest to the WHN or other Site users. All such surveys are voluntary, and you may easily decline to participate.

Any personal identifying information supplied for online surveys is used only by the WHN. It is not sold or provided to vendors, direct mail concerns, email list services, etc.

Optional - Electronic Mailing Lists "E-Lists"

From time to time throughout our Site, members are given the opportunity to freely subscribe to electronic mailing lists, which are subscription-based groups that send email on certain content/topics to your email account. The identity of subscribers and their corresponding email addresses are not sold or provided to outside vendors, advertisers, direct mailers other email list services, etc.

To unsubscribe to any email list send an email to the ideas-info@whathappensnow.com asking to unsubscribe. Be sure to mention the name of the list when unsubscribing.


You will need to maintain a subscriber ID, password and other subscriber required information in order to access Services or other portions of the Site. In the event that visitor information is used to direct Site advertisements and announcements to customers, registrants and online survey participants, WHN will provide our users with the opportunity to opt-out of receiving similar future communications from us, via e-mail notification at optout@whathappensnow.com or such other Opt Out means as we may adopt and use for the future.

Children's Online Privacy

Our Site is not intended for, and we never knowingly collect or maintain information on our Site from visitors we know are under the age of 13.


This Site allows users the option to email ideas-info@whathappensnow.com and request to no longer receive future communications, or our services.

Contacting Us

If you have any questions, comments or other feedback about WHN's Privacy Policy, or your dealings with this Site, please contact . If you feel that we have not followed our policies, please let us know.

Reservation of Rights

WHN reserves the right to disclose and use personally identifiable information in special circumstances where it is necessary to enforce our Terms and Conditions. We may also disclose or use your personal information when we, in good faith, believe that the law requires us to do so. This Privacy Policy was last updated on December 7, 2004.

Copyright: What Happens Now

All Site materials are copyrighted under United States copyright law. Except as specified in the Terms and Conditions of Use, no Site materials may be reproduced, forwarded, distributed, transmitted, displayed, published or used in any other manner without WHN's prior written consent. You may not alter or remove any trademark, copyright or other notice from copies of the content.

However, you may download Site material (one machine readable copy and one print copy per page) solely for personal, noncommercial use by you or members of your immediate family residing with you, as contemplated and defined by the Site Terms of Use, and provided that all copyright, trademark or other notices are retained in full original state. All other requests should be directed to licenseinquiries@whathappensnow.com, or contact us by phone at 612-338-6999.